Industry scientists have tried for years to come up with a way to recycle used tires for reuse in multiple industries. PRISM™ has finally cracked the code on devulcanization without destroying the critical sulfidic bridge resulting in significant advancement in rubber technology. PTR can be used in the manufacture of engineered rubber products such as shoe soles, hoses, belts, rubber mats, roofing materials, sound proofing, tapes, electrical insulation, adhesives, sealants, and of course new tire production. We believe this  will become a gold standard for rubber recycling.


Reusing the past to renew the future. We can capture 100% of the rubber from a used tire and turn it into PTR™ to create new products.


The PRISM™ process occurs at the atomic level, the PTR™ is reduced to a 5-10 micron range, allowing an unprecedented surface area to be realized for blending with additives.



A fully crosslinkable rubber that can be molded and formed into various products.


Early tests have demonstrated that PTR™ delivers a stronger, more durable, longer-lasting final product. Whether it’s blended into asphalt for roads or roofing shingles or reformed into new tires, the result is the same – a stronger product than the current industry standard.


PRISM PTR PRISM Thermoplastic Rubber logo


After PRISM’s patented reaction, the sulfidic bridge re-aligns, becoming stronger and allowing an unprecedented surface area to be utilized. We can now break down recycled rubber down to a surface area of 5-10 microns, resulting in a thermoplastic PTR.


Of an end-of-life tire is recycled in the process to create PTR


Devulcanized rubber


This transformative process is the invention of Mr. William Coe, formerly a scientist at Lockheed Martin, and is the result of thirty years of research and refinement.