Impact

Did you know that the world discards 1.3 billion tires a year? What happens to all that waste? Rubber sits in landfills without breaking down, causing stagnant water and attracting pests. Sometimes it’s burned, releasing toxins into the air. Still, we are producing new tires and rubber products every day – harvesting more rubber trees and extracting more oil.

 

We’re introducing a new solution that reinvents the recycling process at a molecular level. That means more rubber gets reused rather than thrown away, and fewer resources are extracted to make new products

USE OUR COMPARISON TOOL TO SEE HOW PRISM™
IS CREATING A MORE SUSTAINABLE SYSTEM

CURRENT SYSTEM

An end-of-life tire is ground down to make crumb rubber or burned as tire derived fuel, there is no further recycling possible.

PRISM™ SYSTEM

When PTR™ is used in a new tire, the rubber can be recycled again and again – creating a stronger rubber with each cycle.

WHAT WOULD HAPPEN IF WE GAVE TREES A REST?

The current and urgent challenges to the rubber and plastics industry can be dramatically reduced by reusing, not just recycling, 100% of used tire rubber into new and continuously reusable products.  The EU has designated natural rubber as one of the 17 essential materials that short supply could disrupt their economy, this resource issue is so great that millions of dollars are being invested in crops worldwide to create additional sources of natural rubber. With our PTR™ technology, we can substantially reduce the demand on natural rubber.