Prism Worldwide is thrilled to unveil its latest innovation with the launch of CIRX™ car mats, engineered with our cutting-edge Ancora™ TPE technology. These pioneering mats are crafted from Ancora C-1082, a high-performance material that incorporates 50% recycled content derived from end-of-life tires, utilizing Prism’s advanced process technology.
The CIRX car mats stand as a testament to Prism’s commitment to sustainability and innovation. By integrating recycled tire material into our Ancora TPE formulation, we not only enhance the durability and functionality of our car mats but also demonstrate what is possible with the Ancora family of thermoplastic elastomers.
“With the introduction of CIRX car mats, we have demonstrated that Ancora TPE are setting a new benchmark for sustainability” said Mark Kinkelaar, Chief Commercial Officer at Prism. “Our Ancora C-1082 technology represents a significant advancement in using recycled materials without compromising on quality or performance. This product exemplifies our dedication to both innovation and environmental responsibility.”
Bob Abramowitz, CEO at Prism, echoed this sentiment, stating, “The launch of CIRX car mats underscores Prism’s unwavering commitment to driving change within TPE industry. By leveraging recycled end-of-life tires in our Ancora TPE technology, we are not only reducing waste but also delivering a product that aligns with our vision for a greener future.”
The CIRX car mats are currently available for purchase through Walmart.com or on Prism’s website. They will be available at auto retailers shortly. For more information on the CIRX car mats and our Ancora TPE technology, please visit www.prismww.com.
About Prism
Prism is a leader in innovative material solutions, dedicated to advancing end of life tire recycling technology in various industries. With a focus on high-performance and eco-friendly products, Prism continually pushes the boundaries of material science to deliver exceptional solutions for a better tomorrow.
Media Contact:
Mark Kinkelaar
Chief Commercial Officer
Prism Worldwide
+1 610 246 0267
mkinkelaar@prismww.com
www.prismww.com
Prism Worldwide
505 Market Street
Kirkland WA 98033
info@prismww.com
www.prismww.com
